2012 - PresentFreelance Senior Creative Consultant
Transform client business requirements into design concepts, strategies, interaction, and visual solutions. Develop and maintain consistent creative solutions for clients that align with the strategic positioning and contributes to profitable sales growth. Propagate those creative solutions across all media, with equal emphasis on offline and electronic media.
1999 - 2012Creative Manager
HD Supply Solutions
Offered creative direction for an in-house design studio staffed with 35 full-time creatives (designers, photographers, illustrators, print production) and up to 25 additional temporary designers. Established and maintained standards for brand identity. Designed layouts for catalogs, brochures, trade show graphics, advertisements, and all other collateral materials. Worked with marketing, sales and merchant teams to collaborate, advise, and develop appropriate visual strategy for brands and product offerings.
1998 - 1999Art Director
Euro Style Advertising
Directed in-house designers, freelance designers and illustrators for package design of the entire Rokenbok line of specialty toys. Illustrated custom 3D illustrations for promotions, brochures, and advertising. Pioneered research and implementation of HTML for Euro Style to offer to it’s clientele.
1996 - 1998Senior Graphic Designer
Midway Home Entertainment
Created all point of purchase (PoP), packaging, advertising, and visual marketing materials. Instrumental in the Art Direction, web page layout, and custom illustrations needed for the first corporate web site, which soon enjoyed over half a million hits per day due to the ease of use, excellent content and simplified navigation of the site. Created “Flying Logo”, video segments for the inclusion of any platform sales tapes.
1994 - 1996Senior Graphic Designer
Conceptualist, computer artist, traditional illustrator. Specialized in 3D illustration for promotional campaigns, advertising, packaging, trade show booth design, book-jacket design, etc. Partnered with Creative Directors in the planning and implementation of photo shoots, conceptually themed illustrative designs, and special promotions. Instrumental in the researching, planning, budgeting, and implementation of web services newly provided by the agency to its clients. Designed, produced, and managed the Rancho Bernardo Chamber of Commerce 100+page website.
1992 - 1994Graphic Designer
Provided high-impact designs for 4-color catalog work, packaging and collateral materials. Work consisted of intensive computer aided design of 200+ page, full color catalog. Each catalog was printed quarterly and sent out to 500,000 customers. Packaging design incorporated creative computer skills to develop CD jewel cases, 2-color CD imprints, and consumer box designs, along with other high visibility visuals.
1992 - 1992Graphic Designer
Pioneered the use of photoshop for the creation of innovative and unique, black & white directory ads and yellow page display ads. Drove concepts and design for placement in all major metropolitan areas across the nation.
1991 - 1992Exhibit Designer
Designed custom portable display booths from concept to finish. Worked directly with local ad agencies. Conferred with clients to discuss conceptual design, color scheme, and proper presentation to supply the client with a booth that would provide maximum impact at a trade show. Initiated and designed the corporate newsletter to better train other exhibit designers across the country. Proactively developed a Pantone comparison chart for our new dye-sub technology that was then accepted for company distribution.
1989 - 1991Logo Designer
Logo design for Major League Baseball and most Universities across the nation.